Elon Musk, the new owner of Twitter, said that the firm will be delaying the relaunch of its blue check subscription service. This is a setback from Musk’s original, more optimistic plan for reintroducing the feature.
“Holding off relaunch of Blue Verified until there is high confidence of stopping impersonation, Will probably use different colour check for organizations than individuals,” Musk said in a tweet.
In the past, only verified profiles of prominent people like politicians, celebrities, and journalists were given the blue check mark.
However, earlier this month, Twitter introduced a subscription option, making it possible for anybody willing to pay to contribute to the company’s income growth as Musk struggles to keep advertisers.
As the number of fraudulent accounts increased, Twitter temporarily suspended its $8 blue check membership service and said that it will restart it on November 29.
Musk also said that Twitter has reached “another all-time high” with 1.6 million new users in the preceding week.
Companies including General Motors, Mondelez International, and Volkswagen AG, among others, have suspended advertising on Twitter while they try to figure out how to work with the new management.
It is claimed that hundreds of Twitter workers left the company last week after Musk gave them until Thursday to sign up for “long hours at high intensity” or find another job.